Our story
XDanu is a destination activation company
Our name is inspired by the Tuatha Dé Danann and Danu. It speaks to the community, craft and enterprise that turn a space into a place people choose.
Background
We create economic value through places.
The Freight Building was substantially vacant for two years. It is now approximately 80% occupied across the floors XDanu manages, with Ireland's first VFX studio as a key anchor occupier. That didn't happen by selling desks. It happened by asking a different question: what would make this building irreplaceable? Then we brought in the right industry, people and activity, and ran it so it keeps growing. An operator won't create demand. A consultant won't stay to deliver it. XDanu does both, and is paid on whether it works.
Team
The people behind XDanu
Edel Flynn
Founder & CEO
Edel has spent her career working out what makes people and businesses choose a place. At Regus she oversaw 600+ office openings across 20+ countries. She then led the transformation of a derelict nine-acre site into Ireland’s largest technology cluster: 1,000+ companies, €40M investment. XDanu brings both together.
Julian Esposito
CMO & Head of Culture House
Julian built his career inside the entertainment industry, developing campaigns and commercial strategy for Paramount Pictures, Sony Pictures and Marvel. He knows how studios choose where to make their work. At XDanu he leads marketing and Culture House, including the Film Desk.